Paving the Way for a Greener Future: Cathay Supports Hong Kong’s Sustainable Aviation Fuel Plan

Cathay backs Hong Kong’s push for sustainable aviation fuel (SAF), embracing policy recommendations to strengthen the city as a global green aviation hub.

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NASA and GE Aerospace Team Up to Revolutionize Contrail Research

NASA and GE Aerospace are joining forces for an extraordinary partnership aimed at advancing the aviation industry’s understanding of contrails and their impact on the climate. Contrails, the icy clouds formed by aircraft flying through cold, humid air, are estimated to contribute to climate warming, despite not being direct CO2 emissions. This partnership is more than just a collaboration—it’s a step toward a more sustainable future for aviation.

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Blending Worlds: The Rise of Phygital Retail

As consumer habits evolve, the retail landscape is undergoing an exciting transformation. While online shopping continues to grow, physical stores aren’t disappearing; rather, they’re adapting to create immersive, tech-driven experiences. The new trend, dubbed “phygital retail,” combines the best of both worlds: traditional brick-and-mortar stores and digital convenience. This approach appeals across generations, from Gen Z’s love of digital interactivity to baby boomers’ preference for tactile, in-person shopping. In 2024, phygital retail is shaping how brands attract and engage customers, providing a personalized, engaging shopping journey that aligns with modern expectations.

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Klook Expands AI Horizons with Google Cloud Partnership

Klook, a leading travel platform in Asia, is taking its partnership with Google Cloud to new heights, aiming to transform how travelers explore the world and how the company operates. This deepened collaboration focuses on leveraging generative AI to improve customer experiences, streamline operations for merchants, and enhance internal efficiency. By building an organization-wide AI infrastructure, Klook is laying the foundation for innovative travel solutions that meet the evolving needs of customers, partners, and employees.

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IMPACT Muang Thong Thani sees surge in Venue Bookings for H2 2024

IMPACT Muang Thong Thani sees surge in venue bookings for H2 2024 Conducting overseas roadshows and introducing new packages to stimulate the meetings segment and boost Thailand’s MICE industry.

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Home IoT System for Comfort Environment and Energy Efficiency

Panasonic and Chulalongkorn University are advancing research on the ‘Home IoT System Demonstration to Experiment Comfortable Environment and Energy Efficiency in Residential Projects‘ with SENA, N.C. Housing, and Sathaporn Estate. The project installs and tests Home IoT Systems in sample houses to identify comfortable living conditions and reduce energy costs for Thai residents. Additionally, the Thai government’s DEDE and Japan’s NEDO joined in to express a joint intention to enhance energy security. Support from both organizations will help expand the research findings and develop future designs for energy-saving homes in Thailand.

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“MHESI Fair” – The Ultimate Tech and Innovation Showcase

The Ministry of Higher Education, Science, Research, and Innovation (MHESI) invites everyone to experience the ultimate showcase of cutting-edge technology and innovation at the final stretch of the “MHESI Fair: SCI POWER FOR FUTURE THAILAND”. This grand event promotes the use of science, technology, and innovation for sustainable economic development in Thailand through interdisciplinary power. It’s the biggest event of the year featuring the latest innovations and technologies. Exciting activities await, including an immersive room, AR/VR attractions, hologram booths, AI, and intelligent robots. There’s also a “Course Fair” and TCAS Station for those interested in higher education. Additionally, enjoy a music performance by the famous artist ‘Palmy’. Don’t miss this last chance! The event runs until Sunday, July 28, at the Queen Sirikit National Convention Center. Free admission!

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Almost Half of Companies Struggle with Understaffing, Kaspersky Reports

According to the recent Kaspersky study, more than 40% of companies worldwide are facing a shortfall of qualified cybersecurity professionals. Most understaffing can be found among Malware analysts and Information security researchers.

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TAT and TAGTHAi Sign MOU to Bolster Thailand Tourism

TAGTHAi, pronounced “Tak-Thaai” and means “greetings” in Thai, is set to be further promoted as the must-have Thailand travel application for tourists exploring Thailand.

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