The Tourism Authority of Thailand (TAT) has teamed up with Krungthai Card Public Company Limited (KTC) to promote sustainable tourism by supporting over 900 hotels and resorts nationwide that meet Green Hotel project standards. This joint campaign aims to boost tourist spending during the green season while raising awareness of the government’s Sustainable Tourism Goals (STGs) among tourism operators. The initiative also encourages participation in the CF-Hotels platform to track greenhouse gas emissions, with the ultimate goal of achieving Net Zero Tourism, in line with the growing global demand for environmentally conscious travel.
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