Absolute Hotel Services Group pledges Green Globe™ certification for all properties by 2025, redefining eco-luxury and sustainable hospitality.

Luxury isn’t about excess; it’s about meaningful choices. At Absolute Hotel Services, we believe every journey can inspire a better, greener world.

Absolute Hotel Services: A Sustainable Future in Hospitality

Sustainability is no longer just a buzzword in the hospitality industry—it’s a vital commitment. Absolute Hotel Services Group (AHS), a globally recognized hospitality management leader, is leading the charge. By 2025, all properties under their U Hotels & Resorts and Eastin Hotels, Resorts & Residences brands will achieve Green Globe™ certification. This bold pledge reflects AHS’s dedication to eco-conscious hospitality, offering guests luxury experiences with a heart for the environment.

Guided by two key principles—“Sustainable Value, Every Day at Eastin” and “Your Sustainable Journey, Our Commitment” for U Hotels—AHS places sustainability at the forefront of its operations. Whether you’re traveling for leisure or business, AHS ensures every stay aligns with responsible tourism and eco-friendly practices.

Building a Sustainable Framework for Luxury

AHS is integrating sustainability into every corner of its business, ensuring that luxury and eco-responsibility go hand in hand. Key actions include:

1. Sustainable Property Development: From new builds to renovations, AHS ensures all projects align with environmentally conscious standards. They’ve updated technical specifications to minimize their carbon footprint and reduce resource usage while maintaining world-class luxury.
2. Eco-Friendly Partnerships: AHS works exclusively with vendors and suppliers who share their commitment to sustainability. By evaluating partners’ eco-credentials, they’ve created a supply chain that supports greener practices.
3. Continuous Improvement: To stay ahead, AHS conducts annual reviews of its sustainability goals, adapting and evolving as new challenges arise. This ensures that their efforts are always effective, relevant, and impactful.

Through these efforts, AHS not only reduces its environmental footprint but also contributes positively to local communities.

Redefining Luxury Experiences with Sustainability

At the heart of AHS’s sustainability mission is the desire to redefine what luxury means in the modern world. Their properties combine opulent accommodations with eco-conscious practices, proving that indulgence and responsibility can coexist.

U Hotels & Resorts and Eastin Hotels, Resorts & Residences have seamlessly woven sustainability into their guest experience. From energy-efficient designs and eco-friendly materials to thoughtfully curated amenities, every aspect of their properties reflects this mission. Guests are encouraged to join this journey by making conscious choices during their stay, such as using sustainable products and reducing waste.

The initiative not only elevates guest experiences but also fosters environmental awareness. AHS aims to inspire guests to carry eco-conscious values back home, amplifying the positive impact of their stays.

A CEO’s Vision: A Legacy of Responsible Tourism

Jonathan Wigley, CEO of Absolute Hotel Services, is a driving force behind this sustainability transformation. “Sustainability is not just a responsibility but a cornerstone of delivering meaningful hospitality,” he says. For Wigley, it’s about creating a ripple effect—empowering communities, inspiring guests, and redefining how luxury is perceived.

AHS’s leadership team has embraced this vision wholeheartedly. Their efforts set a new standard for the industry, showcasing how hospitality brands can lead the charge in environmental stewardship while still delivering exceptional service.

Final Thoughts

Absolute Hotel Services Group isn’t just embracing sustainability—it’s pioneering a movement. By 2025, their Green Globe™ certified properties will stand as beacons of eco-conscious luxury, blending indulgence with responsibility. Their mission ensures that every guest experience creates lasting value for the environment and local communities.

For travelers, this means enjoying guilt-free luxury while supporting a brand committed to protecting our planet. With sustainability as a cornerstone of their ethos, AHS is proving that hospitality can truly be a force for good.