Explore key spending trends of inbound travelers to Thailand in 2024, with insights from Visa to elevate tourism and local business opportunities.

From bustling markets to serene beaches, Visa’s insights reveal how travelers are shaping Thailand’s tourism landscape with their unique spending habits.

Understanding Thailand’s Tourist Spending Trends

As Thailand continues to shine as a favorite destination for global travelers, understanding how visitors spend their time and money becomes essential for local businesses and tourism development. Recent Visa data from January to June 2024 sheds light on the spending habits of international tourists, offering a detailed look at where and how they invest during their stay.

From luxury accommodations to retail therapy and dining adventures, the insights reveal unique trends among visitors from countries like the U.S., Singapore, China, the U.K., and Japan. These findings not only showcase Thailand’s global appeal but also highlight areas where the tourism industry can innovate to deliver even more exceptional experiences.

Top Countries and Their Spending Patterns

Visa’s analysis of foreign-issued personal Visa card payments highlights the diversity in spending habits among travelers from the top five countries visiting Thailand.

• United States: American visitors allocate a significant portion of their expenses to accommodation, making up over 25% of their spending. Additionally, healthcare services account for more than 10% of their expenditures, reflecting Thailand’s growing reputation as a hub for medical tourism.
• China and Singapore: Travelers from Mainland China and Singapore prioritize shopping, dedicating 25% and 18% of their spending to retail, respectively. Whether it’s souvenirs or luxury items, shopping remains a key attraction for these groups.
• Japan: Japanese tourists stand out for their love of Thai cuisine, with 22% of their spending directed toward restaurants. From street food to fine dining, the flavors of Thailand captivate their taste buds.
• United Kingdom: Visitors from the U.K. show a preference for premium stays, spending 37% of their budget on accommodations, reflecting their desire for comfort and luxury.

These spending habits reveal not only cultural preferences but also opportunities for local businesses to tailor their offerings to meet diverse demands.

Hotspots for Tourist Spending

Thailand’s most-visited provinces saw varying levels of spending growth, with the top five destinations being Bangkok, Phuket, Samutprakarn, Chonburi, and Surat Thani.

• Bangkok: As Thailand’s bustling capital, Bangkok remains the top spot for shopping, dining, and luxury stays.
• Phuket: Known for its beaches and vibrant nightlife, Phuket continues to attract tourists seeking a mix of relaxation and excitement.
• Samutprakarn and Chonburi: Both provinces offer unique cultural and recreational experiences, from ancient temples to family-friendly attractions.
• Surat Thani: Experiencing a remarkable 30% growth in spending, this province owes much of its popularity to Koh Samui, a paradise for beach lovers and adventure seekers.

These provinces showcase the variety and depth of experiences Thailand has to offer, from urban sophistication to serene island retreats.

Visa and TAT: Shaping the Future of Tourism

To further enhance the travel experience and support sustainable tourism growth, Visa has partnered with the Tourism Authority of Thailand (TAT) through a memorandum of understanding (MOU).

• Data-Driven Insights: By leveraging advanced data analytics, Visa aims to help local businesses understand visitor preferences, allowing them to create targeted services and products.
• Seamless Payments: Expanded digital payment acceptance ensures convenience for international travelers, making their experience in Thailand smoother and more enjoyable.
• Support for Local Economies: From boosting income in emerging tourist destinations to fostering sustainable tourism practices, the collaboration between Visa and TAT is poised to drive meaningful change.

This partnership underscores the importance of innovation and collaboration in maintaining Thailand’s status as a world-class destination.

Final Thoughts: A Bright Future for Thai Tourism

Visa’s insights provide valuable guidance for Thailand’s tourism industry, highlighting opportunities to cater to the diverse needs of international visitors. Whether it’s premium accommodations, culinary experiences, or retail therapy, understanding these spending patterns allows local businesses to grow and thrive.

With initiatives like the Visa-TAT partnership, Thailand is well-positioned to continue its legacy as a global travel hotspot while promoting sustainable and inclusive tourism practices. For travelers, this means a seamless, enriching experience that celebrates the best of what Thailand has to offer.