TAT stimulates the French tourist market for the Paris 2024 Summer Olympics, teaming up with travel agency partners and airlines to sell Thai travel packages, targeting 6.32 people, generating revenue of 42,900 million baht.

Mr. Siripakorn Chiewsamut, Deputy Governor For the markets of Europe, America, the Middle East and Africa, TAT. Revealed that currently the remote market has a bright trend and is growing well. According to TAT’s predictions, long-distance markets will be able to increase numbers and generate higher revenues than in 2562. TAT is therefore accelerating its efforts to continue stimulating European tourist groups in the second half of 2567.

Using the opportunity of organizing the 33rd Summer Olympics (Paris 2024) in France. This will become one of the important factors in attracting French tourists to travel to Thailand during the period before the Olympics until after the Games.

During the past 20 May – 16 June 2567, TAT Paris Office has joined with its partner Carrefour Voyages, a well-known travel company in France, to promote the promotion of Thailand travel packages through a total of 115 travel agencies. The packages Such tourism The starting price is approximately 1,469 euros (EUR) for 17 days and 14 nights.

Includes air tickets, international routes and accommodations. and prices starting at 1,799 euros (EUR) for travel packages including international air tickets. and travel trips to the northern route And prices start at 1,849 euros (EUR) for travel packages including international air tickets. and travel trips in the northern region and Phuket.

The company has produced various forms of public relations media such as posters, a 1-minute public relations video for Thailand, opened Carrefour Voyages’ Call Center voice service about Thailand 24 hours a day, prepared information and offered Thailand packages for sale. Through various online and offline channels

Including organizing online training through the Webex system for employees of the travel agency Carrefour Voyages to help stimulate sales during the Joint Promotion. It is expected that such marketing promotional activities It will encourage people to be interested in purchasing a Thai travel package of at least 2,000 pax by the end of August 2567.

In addition, TAT will increase its strength with joint promotion marketing activities in collaboration with local travel agency partners, including:

1) Create a Joint Promotion with the travel agency Voyage Privé between 30 July 2567 – 9 September 2567 by offering Thailand travel packages linking various interesting sports tourism activities according to the interests of the target group, such as learning Muay Thai. At Pattaya, Chonburi Province, diving at Koh Samui and various islands in Surat Thani Province, trekking at Khao Yai, Nakhon Ratchasima Province, Flying Gibbons, Chiang Mai Province, etc.

2) Create a Joint Promotion with Singapore Airline and Singapore Tourism Board between 1-24 July 2567, offering special price air tickets and stopovers in Singapore and 3) Create a Joint Promotion with travel agencies. Oovatu, which will present Thai travel experiences during the Green Season.

It focuses on creating experiences through gastronomy tourism in high-end hotels from 5 stars to 5 stars luxury such as The Slate Phuket, The Sarojin Khao Lak, Six Senses Yao Noi Island and Trisara Phuket.

Each location will feature Gastronomy and Michelin Star restaurants for approximately 3,565 euros (EUR) per person, including Black Ginger, The Edge, Select Hilltop Reserve and From Farm to Table, with departures starting September 2, 2567. onwards

This marketing promotion activity has received interest from tourists and a total of 1,274 pax have been sold, generating revenue of approximately 4.3 million euros (EUR) or approximately 168.8 million baht in Thai currency.

This French tourist market It is a quality market that tends to grow continuously. From 1 January – 25 July 2567 It was found that there were a cumulative total of 420,446 French tourists – 56 percent of whom were traveling to Thailand for the first time and 44 percent were repeat travelers.

with an average length of stay of 17.88 nights and an average spend of 66,796 baht per person per trip. The most popular destinations are Bangkok, Krabi, Phang Nga, Surat Thani, Phuket and Chiang Mai, respectively.

TAT is preparing to expand its market base from Family and Active Senior groups to Young Professionals and Remote Workers who like to seek identity and learn about culture. local way of life Together with a group of friends and lovers

together with the supporting factors of both organizing promotional activities Participation in the Trade Show International & French Travel Market 2024 promotional event and an increase in flights, such as CONDOR Airlines preparing to open the Frankfurt (Germany)-Bangkok flight route with a frequency of 4 flights per flight. week Service starts 22 September 2567 onwards.

and direct flight route Frankfurt (Germany)-Phuket, frequency 2 flights per week. Service will commence from 21 September 2567 onwards, departing from Paris, Lyon, Bordeaux, Nice, Toulouse and Marseille, France, by Lufthansa.

and the opening of ITA Airlines’ flight route to Paris. France-Bangkok, frequency 5 flights per week. Service starts 16 November 2567 onwards.

TAT expects that it will help stimulate the French tourist market to grow to the goal of 632,000 people-visits and generate revenue of 42,900 million baht in 2567.